Ireland and UK
Hotel Supply Market
Ireland and UK Hotel Supply Market

Farnham Estate,
County Cavan
A destination resort enhanced by targeted investment in facilities and operations, repositioning it as a leading wellness and leisure property while generating measurable improvements in revenue and long‑term asset value.
158-key property under a Radisson franchise, generating a turnover of €12m and €2.3m EBITDA
Navigating Hotel Supply Trends with Strategic Foresight
Windward’s insight-led approach ensures investors stay ahead of shifting supply dynamics in Ireland and the UK, aligning timing, location, and asset strategy with market fundamentals.
Navigating Hotel Supply Trends with Strategic Foresight
Windward’s insight-led approach ensures investors stay ahead of shifting supply dynamics in Ireland and the UK, aligning timing, location, and asset strategy with market fundamentals.
IRELAND – DUBLIN DRIVES MIDSCALE-FOCUSED SUPPLY EXPANSION
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Dublin continues to dominate national supply, accounting for over a quarter of Ireland’s total room stock.
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While Ireland’s hotel pipeline remains modest by European standards, over 7,000 rooms are expected to be delivered nationwide by 2028, predominantly in urban locations.
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Three-quarters of new rooms in Dublin are focused on the midscale and upper midscale segments, catering to core demand drivers in leisure and corporate travel.
UK – MATURE MARKET WITH TARGETED URBAN GROWTH
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The UK hotel market is mature and expansive, with over 680,000 rooms and sustained growth driven by robust domestic and international tourism.
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More than 100,000 rooms were added between 2014–2023, with continued development concentrated in high-performing urban centres.
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London, Manchester, and Edinburgh account for over one-third of the current pipeline, supported by strong fundamentals and investor confidence.
IRELAND – DUBLIN DRIVES MIDSCALE-FOCUSED SUPPLY EXPANSION
- Dublin continues to dominate national supply, accounting for over a quarter of Ireland’s total room stock.
-
While Ireland’s hotel pipeline remains modest by European standards, over 7,000 rooms are expected to be delivered nationwide by 2028, predominantly in urban locations.
-
Three-quarters of new rooms in Dublin are focused on the midscale and upper midscale segments, catering to core demand drivers in leisure and corporate travel.
UK – MATURE MARKET WITH TARGETED URBAN GROWTH
- The UK hotel market is mature and expansive, with over 680,000 rooms and sustained growth driven by robust domestic and international tourism.
-
More than 100,000 rooms were added between 2014–2023, with continued development concentrated in high-performing urban centres.
-
London, Manchester, and Edinburgh account for over one-third of the current pipeline, supported by strong fundamentals and investor confidence.
