European hotel markets continue to benefit from sustained international tourism flows and strong domestic demand.

Ireland and the UK outperform regional averages in both ADR and occupancy, reinforcing their position as investment-grade destinations.

Operators across Europe are adapting to high volumes through dynamic pricing, reduced booking windows, and product innovation.

Investment appetite remains robust, with global capital flows seeking resilient returns in a stable currency environment.

Record-breaking tourism spend in 2024 reflects strong performance across both international and domestic segments.

Dublin ADR reached €175, supported by high occupancy and constrained new supply.

Growth in direct US air connectivity (25 cities) reinforces Ireland’s long-haul positioning and strengthens hotel demand.

Ireland continues to attract institutional investment, driven by stable macro fundamentals and asset-level outperformance.

UK hotel trading remains resilient, supported by broad-based leisure and business travel across regional hubs.

London ADR reached £194 in 2024, with steady recovery in both corporate and international segments.

Passenger volumes at UK airports exceeded 295 million, reinforcing demand fundamentals across primary and secondary markets.

Investor confidence is rising, with strategic focus on repositioning assets outside London to capture shifting demand.